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90% Hearing Aids Are Fitted Wrong — Insono Uses AI to Fix a Broken Industry

For decades, hearing aid fittings in India have relied more on assumption than science — resulting in nearly 90% of users never experiencing the full clarity, balance, and comfort their device is capable of delivering. This problem has remained buried under sales pitches, limited diagnostics, and trial-and-error fittings that put the burden on the patient, not the clinic.

Insono Hearing Solutions is tackling this problem head-on using AI-driven assessment, REM-based calibration (Real Ear Measurement), and precision-led prescription fitting, setting a new benchmark in hearing care outcomes.

 

The Problem No One Talked About

Walk into most hearing clinics and the process looks like this: a quick test, a generic recommendation, a demo device, and a promise that “you’ll get used to it.”

The result?

  • Incorrect amplification causing fatigue and headache
  • Muffled speech and distorted sound clarity
  • Patients upgrading unnecessarily and paying more
  • Returns and exchanges disguised as “adjustments”

The industry sells devices,  not outcomes.

 

 AI Is Changing Hearing Care — If Clinics Are Willing to Change

Modern hearing aids from global leaders like Signia Hearing, Phonak Hearing Aid, Starkey AI Hearing Aids, and Widex come with powerful AI features:

  • Real-time noise adaptation
  • Directional speech tracking
  • AI-based learning of user preferences
  • Automatic sound optimization in different environments

Yet 90% of this technology never reaches its true potential if the fitting remains based on outdated presets. The device may be smart — but the fitting process must be smarter.

This is where conventional clinics fail, and Insono steps in.

 Insono’s AI-Fit Model — Precision Over Guesswork

Insono combines multiple advanced protocols:

Step Technology Outcome
AI-powered hearing test Adaptive learning algorithm Accurate threshold analysis
Real Ear Measurement Probe mic canal verification Output that matches prescription
AI-led fitting Personalized mapping Natural speech and reduced strain
Remote AI-based tuning Data-driven adjustments Faster, measurable improvement

The device finally works in harmony with the human ear — not against it.

From the Founder & CEO — Mr. Manoj Kumar

“The hearing aid industry has operated on assumptions for far too long. Selling a device is not the same as restoring a sense. At Insono, we believe every fitting must be verified with science, data, and AI — not intuition. Our mission is simple: if a patient trusts us with their hearing, we owe them precision and proof, not guesswork.”
 — Manoj Kumar, Founder & CEO, Insono Hearing Solutions Pvt. Ltd.

His statement reinforces a central point: Hearing care is not retail — it’s healthcare.

 

A Broken Industry Meets Accountability

The difference is simple:

➡ Traditional Fitting: “Try this and we’ll adjust over time.”
  ➡ Insono AI Fit: “Here is the verified audiological proof that the sound reaching your eardrum matches the prescription.”

Patients deserve transparency, measurable outcomes, and personalization — not trial-and-error.

 

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